Blogger outreach and guest posting have become the most popular type of content marketing over the past few years, and as such, Google have been working hard to try and put a stop to the spammy guest posting, by dishing out heavy penalties to any website which is taking part in utilising low quality blogs, private blog networks, and even off-topic blogs, in order to build links and increase their rankings in the search engines.
This has led to agencies having to offer higher quality blogger outreach services, which cost more, take more time to secure, but bring in really amazing results. There are lots of agency based blogger outreach service providers who claim to be able to build thousands of links per month, but that’s not the case. Most reputable agencies can’t guarantee more than around 100 placements over a course of 8 weeks, and that’s purely down to the time it takes to create engaging content, and reach out to the owners of the blogs to pitch your idea, and to finally secure the placement.
Unfortunately, there are still a lot of companies who offer subpar services which don’t stand up to the standards which Google looks for when they’re looking for high quality links. They utilise private blog networks, community blogs, and low quality blogs which have been created purely for the purpose of building links. These type of guest posts are risky, provide very little value, and would require a large number in order to boost your rankings in Google. While they are cheap, they have no value. It’s much more efficient to go ahead and spend a little more, or take more time, and get yourself higher quality placements which not only help you rank your website more quickly, but also help you to build authority within your industry, and even bring in direct referral traffic to your website.
There are also other service providers who sell links on blogs such as Forbes, but these are extremely expensive, and really not worth the price. For starters, the links are nofollow links, which means that they pass no value to your website and will not help your website rankings. If the content is good, it’s a nice mention, and can be useful to include one of the “As seen on Forbes” graphics on your website to help build authority, but from a marketing point of view, the price outweighs the benefit, they just aren’t worth it.
The average price for a high quality blogger outreach service is between $300 and $500. For that price, you can expect to get a quality backlink, as well as branding, authority building, and direct referral traffic. You should see ranking increases almost instantly with high quality services like this too.
In the event that you pursue these guest posting effort tips amid 2019, you’ll see the best outcomes you have ever observed from your visitor posting efforts. Gone are the days when guest posting was essentially about distributing any bit of substance on a blog so as to recover a connection to your site. Guest posting in 2019 is tied in with making important substance which gives noteworthy hints and guidance to the perusers, and making it realized that you or your business gave the substance in the article. That will assist you with building your gathering of people, and begin building associations with new potential clients, all without them visiting your site.
Doing blogger exceed along these lines will give better outcomes by ten times, contrasted with distributing content on private blog systems which have no genuine movement and no genuine crowd, in addition to it’s much more secure too, in light of the fact that it’s everything certifiable, characteristic, outreach. Nothing blackhat, nothing which Google doesn’t care for. Simply extraordinary substance with a publication relevant connection back to your site.
Do you have any tips and traps for guest posting which you have picked up amid 2018? Provided that this is true, why not impart them to us beneath. It’s continually intriguing to realize what’s functioning admirably for other web advertisers, so please share your blogger outreach tips beneath!