The social networks are becoming essential for companies, particularly in terms of reputation and SEO. Facebook in particular has great potential with its 2 billion users. Not only do they spend a lot of hours there every day, but by sharing their content, comments and posts, they represent so many influencers .
How to seize this opportunity to conquer new customers? Here are a few tips :
- Identify a precise target
- Bring value to engage your target
- Show a human image of the company
1) Identify a specific target
Only part of the huge Facebook community represents a potential customer base for a company. To maximize the effectiveness of its actions, it must therefore define a group of “ideal” customers and implement a strategy dedicated to this segment.
For this, the first step is to identify consumers who may be interested in its expertise and / or products. The next step is to put in place an environment where the target will find people who share their values and interests.
2) Bringing value to engage your target
A person decides to follow a brand or page on Facebook because it meets a certain expectation. For example, she may be attracted by her values, by the emotions that her offer arouses, or be driven by a sense of belonging.
The advertiser must put himself in the place of his target and ask what it can bring him. The answers allow him to establish a common thread for all his publications and specific communication or marketing actions. The added value of these posts (content, presentation of products, promotional offers) using a vocabulary adapted to the profile of the prospects will have a major influence on their future purchasing decisions.
3) Show a human image of his company
On Facebook, a quality presence is above all human , because this network is personal, and not a channel of commercial communication. The goal is to get closer to the public by allowing them to put a face on an organization or a brand. This is particularly important for self-entrepreneurs and one-person businesses.
When users get closer to a company, they are more likely to listen to it and go to its shops, on its e-commerce site , to request additional information, a quote, a demonstration, etc. This is how they ultimately become customers.
On Facebook, the key to commercial success is not to promote its products, but to establish a relationship of trust with its audience by creating an emotional connection and bringing added value. The quality of this link will determine the number of new customers won after a marketing action . With a good strategy, a maximum of two hours a day is enough to obtain convincing results