There are recommendations for novice webmasters. What is better to do and what better not to do, with search engine optimization of the site.
Tips for webmasters
Today search engines are in favor of providing websites with up-to-date content, in digestible form. When optimizing the site, you should first of all be guided by common sense and have a clear idea of what your users want to see and for what purpose the site is being developed.
Previously, webmasters optimized sites only for search robots, using little tricks, and ignored the needs of the audience, but times are changing. Now the boundary between the robot and the user is blurred, and the main strategy is to make content relevant primarily to the user. Such content is equally well perceived by both users and search engine robots, and this is the best way to shoot two birds with one stone at a time, breaking through to the top of the list for key queries. The Top SEO Company offers the best.
What to do
Write unique content
Today, unique SEO content controls the SEO ball. If you are able to generate it, you will succeed. Content is understood as articles, pictures, videos, any material that may interest the user and make him love your site.
For example, if a girl searches the Internet for useful information for young mothers, then finding an interesting site, there is a high probability that she will become his constant visitor. No black magic, just a coincidence of supply and demand.
It’s difficult to write a unique text, so if you do not have such an opportunity – order this service from a third-party artist, this is called copywriting. Another option is to use rewriting. This is the process of processing the finished material, when you paraphrase it in your own words and thereby increase the uniqueness of the text. Remember the basic rule – copy word for word, in no case it is impossible, such content will not help you attract users.
- If you cannot generate content by the company – hire an external artist who will write thematic articles or pay for translating articles from foreign resources.
- Think about the structure of the site. The behavioral factor of the user affects the promotion, which means that the longer the user is on the site and the more pages he visited, the better the site statistics will be.
Use this point – if a user came to the site from the link to the product, but did not find it, do not give him 404 an error and nothing else. Apologize to the user and offer other products that are close in spirit to what he was looking for.
- If the user searched for information on the topic and found your article, add links to it to other articles to lure the user and win his loyalty.
- Once the user sees that there is something interesting on your site, he will be delayed. As soon as the user lingers on the site, you will have more chances that he will perform the targeted action.
Summarizing – generate unique content, a lot of unique content and correctly structure the pages of the site. Gradually, users will notice and love your site. Yes, this should take some time, because there are no fast results in the search engine promotion of the site.